Sustainable merino wool
Merino Wool vs Regular Wool
Softer and finer than regular wool, Merino Wool can be made into more lightweight and intimate garments.
How is Merino Wool farmed?
Ensuring that our Merino Wool is cruelty-free and sustainable, it comes from non-mulesed sheep and from farms that have been closely vetted for the five freedoms of the animals:
- Freedom from hunger and thirst
- Freedom from discomfort
- Freedom from pain, injury, and disease
- Freedom from fear and distress
Where is Merino Wool farmed?
Merino Wool comes from Australia mainly but also New Zealand, South Africa, Argentina, Chile, and Uruguay.
How is Merino Wool sourced?
We make sure we use suppliers who have the appropriate sustainability certifications like RWS and ICCAW and have a track record of sustainable practices. We work hard to build and maintain personal relationships with our quality suppliers, who are at the forefront of environmental and animal welfare initiatives.
Is Merino Wool comfortable on sensitive skin?
The softest of wools, Merino Wool is suited to sensitive skin and shouldn’t cause irritation.
Does Merino Wool shrink in the wash?
Merino Wool can easily shrink when washed. This can be avoided by properly washing and caring for your Merino Wool clothing. Although specially treated to avoid shrinking, we recommend avoiding machine washing and instead hand wash your Merino Wool pieces, preserving the feel and softness of the wool.
Each of our Merino products have been individually tested by INTERTEK, an independent and international testing service which provides optimum care instructions for each Merino product.
How can I recognise genuine Merino Wool products?
Our Merino Wool products will be labelled MERINO, EXTRAFINE MERINO and SUPERFINE MERINO, depending on the fibre thickness. This is called the micron.
How do I care for Merino Wool items?
We recommend hand washing your Merino Wool items to preserve their quality. Take a look at our care guide by Ayten for more information on caring for Merino Wool.
Is Merino Wool hypoallergenic?
Yes, Merino Wool is famed for its suitability for sensitive skin, and it’s often used in babywear.