Part of a UK-wide celebration of Europe’s most sustainable and innovative fabric, we’ve launched our spring summer linen in collaboration with I Love Linen. Some 80% of the world’s flax, the plant that produces linen, is harvested in Europe. It needs only rainfall to grow; is free of GMOs and is beautifully versatile. We think you’ll like what we’ve done with it this season...
Part of a UK-wide celebration of Europe’s most sustainable and innovative fabric, we’ve launched our spring summer linen in collaboration with I Love Linen. Some 80% of the world’s flax, the plant that produces linen, is harvested in Europe. It needs only rainfall to grow; is free of GMOs and is beautifully versatile. We think you’ll like what we’ve done with it this season...
FLAX
A FIBRE
OF PROXIMITY
With 81,300 hectares of fiber flax cultivated in 2014, Europe is responsible for 80% of global production. Flax is the only plant fibre originating in Europe!
80%
of global fibre flax is
cultivated in Europe
Rest of World
FLAX
A BREATH OF AIR
FOR THE PLANET
Every year, the growing of Flax in Europe results in the capture of 250,000 tons of CO2
250,000
=
62,000
Tonnes of CO2
Equivalent to the CO2
emissions generated by
a Renault Clio car driving
around the world
FLAX
A NATURALLY
FRIENDLY FIBRE
Rainwater is all that European
Flax requires to grow
If tomorrow all French people bought
a linen shirt instead of a cotton one,
the savings would be equivalent to the
amount of water drank by the
population of Paris in a year.
1
=
=
13
0 IRRIGATION
Linen shirt bought
13 1.5L Bottles of water saved
NON MOVABLE JOBS
Flax fibre contributes to maintaining the economic and social fabric in rural areas.
Its cultivation mobilizes a skilled workforce, five times greater than that required for growing wheat.
12,000
*
2,400
*
Workforce for Flax Fibre
VS
Workforce for Wheat
direct jobs in the growing & scutching sector of the Flax Industry
jobs in the growing of wheat
*approximately
Linen Guide
FLAX A FIBRE OF PROXIMITY
With 81,300 hectares of fiber flax cultivated in 2014, Europe is responsible for 80% of global production. Flax is the only plant fibre originating in Europe!
80%
of global fibre flax is
cultivated in Europe
Rest of World
FLAX
A BREATH OF AIR
FOR THE PLANET
Every year, the growing of Flax in Europe results in the capture of 250,000 tons of CO2
250,000
=
62,000
Tonnes of CO2
Equivalent to the CO2
emissions generated by
a Renault Clio car driving
around the world
FLAX A NATURALLY FRIENDLY FIBRE
Rainwater is all that European
Flax requires to grow
= 0 IRRIGATION
If tomorrow all French people bought a linen shirt instead of a cotton one, the savings would be equivalent to the amount of water drank by the population of Paris in a year.
1
=
13
Linen shirt bought
13 1.5L Bottles of water saved
NON MOVABLE JOBS
Flax fibre contributes to maintaining the economic and social fabric in rural areas. ts cultivation mobilizes a skilled workforce, five times greater than that required for growing wheat.
12,000
*
direct jobs in the growing & scutching sector of the Flax Industry
2,400
*
jobs in the growing of wheat
*approximately
Coming Soon
How to: Wear Linen
With everything from sharp tailoring to crumpled casuals on offer, why not wear linen for every occasion this season?
Read the Blog
How to: Care for Your Linen
Discover our top tips for taking care of your linen...
Read the Blog