Always on:
The Denim Guide
Great looks are often built around denim. As the foundation to any wardrobe, we’ve been engineering our denim to precision since day one, focusing on a variety of timeless silhouettes in responsibly-sourced cotton to become vintage classics in your wardrobe.
As we head into spring and the warmer months, denim’s new laidback narrative echoes the relaxed mood of the season where roomier shapes move with you through all of life’s moments.
Lucia
Our classic 5-pocket jean combines smart and casual styling, cut from non-stretch denim with a high-rise waist and a straight wide leg. A subtle drop crotch lends its relaxed fit for wearing all weekend long.
Carter
Carter takes inspiration from the 70s, with a straight cropped leg and a high waist for a flattering fit. This season’s style features a classic vintage wash for that worn-in look. Our design director’s favourite pair.
Greenwich
A full-length barrel leg, with room at the hips and thigh and a gentle curve that tapers down the leg. With a high waist and slanted pockets for a streamlined silhouette.
Turner
A curved barrel leg with a high waist and self-tie belt to elevate smarter affairs. Featuring front seams for an elongated silhouette.
Tyne
The ‘wear anywhere’ jean, with a mid-rise and a straight cropped leg that finishes at the ankle.
Balfour
Cut on the same block as the Tyne but with a high waist and full-length leg that puddles at the shoe.
Rhea
Cut on the same block as Balfour, with a straight wide leg and patch pockets for a vintage feel.
Clive
A classic flare fit with a straight full length leg that kicks out at the bottom for a defined shape.
Hampstead
Relaxed, wide straight leg with an ankle crop and elasticated back for ultimate comfort.
