Virtual Boutique
Virtual Boutique
With our stores now closed for a while, we’ve been working hard to try and bring a piece of them to you. Introducing Jigsaw Boutique: our new virtual store. Sharing inspiration, styling tips and an exclusive look at the creative planning that goes on behind the scenes to get our beautiful shops looking the way they do.
Introducing Team Boutique
Selected from our stores up and down the country, the team are all product specialists and Jigsaw enthusiasts – and are on hand to show you how to make the summer collection work for you and your wardrobe.
Paula
A self-confessed compulsive reader and avid lego builder whose biggest weakness is her sweet tooth. Paula is Area Manager for the North region.
“Retail has changed a lot during my time with Jigsaw, but I believe success lies in keeping the core the same: good people and good product. That’s why I’m still here. I love to live in our product and talk about how we can all find little hits of happiness in our stores.”
Katy
An Oreo addict from Scotland who presented their graduate collection to the Queen, Katy is store manager of Carriage Hall.
"I’ve worked my way around several Jigsaw stores, starting in Aberdeen before taking the leap to move to London. What I value most about working for this brand is the sense of community. The relationships I’ve built with my teams, managers and head office make getting up for work easy, we are one big team!”
Olivia
An experimental baker with a passion for podcasts, that loves every colour of wine. Olivia is the store manager of St. Christopher’s Place.
“I’ve worked for Jigsaw for almost six years now, what I love the most is the passion customers and colleagues have for the brand; our product is timeless, effortlessly on trend and wearable season after season.”
The Stories
The stories that have inspired our summer collection.
Coastal Modernist
Inspired by the French Riviera, once a playground for the bohemian and intellectual elite, it was all about dressing in a brave new way. Wearing swimsuits as tops and wide leg trousers, classic navy, vintage cream, and modern geometric motifs.
‘These rails are the first I want to touch in store. They just scream freshness, and can be confidently worn alongside what I already own – enhancing old favourites and lifting my everyday wardrobe.’ – Paula
Artisanal Motifs
Looking to the art scene and the French Riviera, we were greatly inspired by iconic women of the time like Katherine Hepburn, photographer Louise Dahl-Wolfe and artist muse Renee Perle. Bringing prints to life with contemporary colours and creating a femine feel to contrast with utilitarian separates.
‘A print is a great way to add an extra kick to your summer wardrobe – it’s an easy way to add some mood-boosting colour to your look without being too overwhelming.’ - Olivia
Black & white
Taking influence from the 1930s and 40s, we were inspired by the Modern Couples exhibition at the Barbican, which explored art, intimacy and the AvantGarde. Looking to couples like Aino and Alvar Aalto, the modernist architect and design duo that revolutionised design and the artworld.
‘There’s just something so chic about monochrome in the summer. Black and white is a fail safe style strategy that suits everyone and is so easy to wear.’ – Katy
Earth Tones
Looking to strong women, who took the utilitarian concept of masculinity and femininity and blurred the lines between the opposing fashions of the time. They established a new calm and sense of grounding; do less but do it better.
‘The effortless luxe feel of this range in an earthy, neutral palette is one I buy into every summer. It serves me well – working hard with the rest of my wardrobe.’ – Paula
Vibrant Pops
Further inspired by the French Riviera, we looked to playful colour pops and the idea of ‘beach pyjamas’ decorated with bold linear motifs. Colours to elevate your mood are inspired by natural landscapes – azure blue skies and sunshine yellow; when the light is exceptional on glorious summer days.
‘This is the story that really screams sunshine to me – and it’s great to see that we’ve carried it through to our accessories too. A bright bag or sandal can really add a pop to an outfit.’ – Katy
Denim Lounge
The new denim. New fits, new washes, our new heroes. These pieces are the foundation to your wardrobe, including our updated Hampton, Blenheim and Eltham fits. Underpinned with quality basics, inspired by utilitarian separates to streamline silhouettes.
‘Our new denim range is one of the best kept secrets on the high street. There’s a style to fit every shape, and the quality of the denim and finish give them a really high-end feel.’ – Olivia
