Chelsea in Bloom
Chelsea in Bloom
Chelsea in Bloom
We are thrilled to be participating once again in this
year’s Chelsea in Bloom. Together with award-winning
design studio Veevers Carter, we have taken inspiration
from a quintessentially British icon, the weather.
With unexpected sunny days and sudden downpours,
British weather can be spontaneous and unpredictable,
impacting our relationship with style and eccentrically
inspiring the way we dress.
Inspiration
This week, our luxurious King’s Road eco-boutique
has been adorned with intricate floral umbrellas,
white cascading helichrysum ‘rain’ and pools of
poppies and buttercups to create a tactile,
whimsical colour palette.
Established in 1970, Jigsaw is incredibly proud of
its British heritage. Taking inspiration from this
year’s theme, rediscovered icons from our archive
have been woven into the creative, including a
timeless white suit and silk floral prints.
Collaboration
We are delighted to once again work in
partnership with Veevers Carter to bring our
iconic concept to our King’s Road boutique.
Please join us in store for a week of celebration,
conceptual design and beautiful foliage, which at
the end of the festival will be re-purposed or dried
and given a second chance to bloom
in future displays.
