Styling with Farrah Storr

Why it WorksFarrah Storr on workwear
Farrah Storr

With December’s festive commitments, Farrah Storr, the Editor-in-Chief of ELLE UK, has to reconsider her workwear wardrobe. We delve into the style and working life of one of fashion’s busiest women…

Farrah Storr

Do you have a workwear uniform?

I generally wear grey, black or navy. Very boring, I know. But I commute in from the deep country every day so light colours are not my friend.

Does that uniform change in December, with all its Christmas parties and events?

Yes. I’m often going straight from the office to drinks or a dinner, especially around Christmas. The quickest way to make anything look smart is to throw on my Saint Laurent tuxedo jacket - an investment worth its weight in gold.

What’s your go-to work outfit when you want to make an impression?

I have always enjoyed a maxi dress made from silk, ideally layered with a gossamer-thin polo neck just peeping out from the neck line. I have a lovely pair of Celine boots that I pair with them. It’s a very simple, comfortable and hopefully elegant look, which is how I feel best.

Why did you choose these particular Jigsaw pieces?

I prefer to dress more modestly as I get older, so this dress was perfect. I have also always loved Jigsaw’s longline coats. Ever since I was a shop girl in Jigsaw back in the early 90s, I used to daydream about owning one of the brand’s virgin wool coats.

Farrah Storr

Why did you choose these particular Jigsaw pieces?

I prefer to dress more modestly as I get older, so this dress was perfect. I have also always loved Jigsaw’s longline coats. Ever since I was a shop girl in Jigsaw back in the early 90s, I used to daydream about owning one of the brand’s virgin wool coats.

Every day as Editor-in-Chief of ELLE UK must be different, but could you describe a typical-ish day?

It’s a lot of meetings, ranging from checking what clothes we’re shooting for that month’s fashion story to checking in on the digital traffic. I’m as intrigued about what stories are gaining traction online as I am about who is going on the cover of the magazine, which makes the job very varied. The day usually starts with a breakfast meeting at The Wolseley or the Beaumont Hotel, two of my favourite places for a quick breakfast, and ends with a range of events, everything from the unveiling of The Claridge’s Christmas tree to a dinner with one of the many fashion brands we work with. Then it’s a mad dash to St Pancras station to catch the last train, which means I can never stay for dessert!

Top tips for getting out of the house on time in the morning?

I have two giant dogs who wake me up at 5am for their breakfast every morning. Though I wouldn’t say that’s a tip!

What’s on your Christmas wish list?

What I’d really like is an Alitex greenhouse (I’m a super keen gardener), but that’s highly unlikely given its price. Instead I’d settle for a bottle of The Isle of Harris gin, a facial with Skin Design London’s Fatma Shaheen and a nice, classic pair of small gold hoop earrings.

Top tips for getting out of the house on time in the morning?

I have two giant dogs who wake me up at 5am for their breakfast every morning. Though I wouldn’t say that’s a tip!

What’s on your Christmas wish list?

What I’d really like is an Alitex greenhouse (I’m a super keen gardener), but that’s highly unlikely given its price. Instead I’d settle for a bottle of The Isle of Harris gin, a facial with Skin Design London’s Fatma Shaheen and a nice, classic pair of small gold hoop earrings.

Do you have a workwear uniform?

I generally wear grey, black or navy. Very boring, I know. But I commute in from the deep country every day so light colours are not my friend.

Does that uniform change in December, with all its Christmas parties and events?

Yes. I’m often going straight from the office to drinks or a dinner, especially around Christmas. The quickest way to make anything look smart is to throw on my Saint Laurent tuxedo jacket - an investment worth its weight in gold.

What’s your go-to work outfit when you want to make an impression?

I have always enjoyed a maxi dress made from silk, ideally layered with a gossamer-thin polo neck just peeping out from the neck line. I have a lovely pair of Celine boots that I pair with them. It’s a very simple, comfortable and hopefully elegant look, which is how I feel best.

Why did you choose these particular Jigsaw pieces?

I prefer to dress more modestly as I get older, so this dress was perfect. I have also always loved Jigsaw’s longline Read More coats. Ever since I was a shop girl in Jigsaw back in the early 90s, I used to daydream about owning one of the brand’s virgin wool coats.

Every day as Editor-in-Chief of ELLE UK must be different, but could you describe a typical-ish day?

It’s a lot of meetings, ranging from checking what clothes we’re shooting for that month’s fashion story to checking in on the digital traffic. I’m as intrigued about what stories are gaining traction online as I am about who is going on the cover of the magazine, which makes the job very varied. The day usually starts with a breakfast meeting at The Wolseley or the Beaumont Hotel, two of my favourite places for a quick breakfast, and ends with a range of events, everything from the unveiling of The Claridge’s Christmas tree to a dinner with one of the many fashion brands we work with. Then it’s a mad dash to St Pancras station to catch the last train, which means I can never stay for dessert!

Top tips for getting out of the house on time in the morning?

I have two giant dogs who wake me up at 5am for their breakfast every morning. Though I wouldn’t say that’s a tip!

What’s on your Christmas wish list?

What I’d really like is an Alitex greenhouse (I’m a super keen gardener), but that’s highly unlikely given its price. Instead I’d settle for a bottle of The Isle of Harris gin, a facial with Skin Design London’s Fatma Shaheen and a nice, classic pair of small gold hoop earrings.

Farrah Storr is Editor-in-Chief of ELLE UK and contributor to Comfort Zones.
You can follow her on Instagram @farrahstorr.