Introducing Nicola Elliot

After working as a journalist in London for eight years, Nicola Elliott decided to start creating therapeutic and effective blends using 100% natural essential oils from her own kitchen. Nearly two decades later, Nicola leads the day-to-day operations and creative storytelling of NEOM Wellbeing, now a globally recognised premium wellness brand.

Nicola is passionate about helping people weave wellbeing into their everyday lives in a way that feels natural and attainable. From creating products designed to help enhance sleep, reduce stress and boost energy, to sharing her own experiences, she consistently champions a balanced and mindful approach to living well.

Nicola’s approach to fashion mirrors her philosophy on wellness; effortless, thoughtful, and focused on feeling good. “I like a little touch of a trend in what I wear. Is it a silver shoe? Is it a colour? Jigsaw sits in a really nice place.”

Empowering women is central to Nicola’s mission. Drawing from her own experiences, she inspires women to prioritise self-care and embrace balance without guilt. Through Neom’s products, Nicola provides tools to help women sleep better, feel calmer, and find energy, encouraging them to invest in their wellbeing and lead happier lives.