Introducing UNFAZED

Denim is a feeling

Introducing UNFAZED

Great looks are often built around denim. As the foundation to any wardrobe, we’ve been engineering our denim to precision since day one, focusing on a variety of timeless silhouettes that both flatter and endure to become vintage classics in your wardrobe. Our jeans are made from responsibly-sourced cotton, using modern equipment from Jeaonologia to help minimise pollution and water waste; because feel-good denim shouldn’t cost the Earth.

As we head into spring and the warmer months, denim’s new laidback narrative echoes the relaxed mood of the season. Roomier shapes are designed to move with you through all of life’s moments; think wide leg, barrel leg and cropped straight leg styles.

Alongside our core denim styles, we’ve introduced a new snow wash for the season in a palette of soft, spring hues. Snow washing is a sustainable process which uses ozone machines and artificial stones that can be reused, and air cleaning as opposed to bleaching. This gives each piece of denim a unique, mottled effect. Dissolvable threads leave behind beautiful dye detail to the hems with raw edges for a love-worn look. Discover three key new styles below.