Colour stories: Red hot

According to the late Diana Vreeland, being bored of red was akin to 'becoming tired of the person you love.' Perhaps this is just one reason red has remained a powerful statement in the fashion industry. Givenchy's AW17 show marked the end of Ricardo Tisci's tenure at the house with just one single colour on the runway, a matt scarlet hue dubbed 'Givenchy Red'. And how could we forget the instantly recognisable red soles of every Christian Louboutin heel, inspired by an assistant painting her nails red at the time of the shoe's arrival.

While many designers have used the colour to dramatic and artistic effect, in more recent days, it's become clear that less is more when it comes to the colour red, meaning you don't need to go overboard with the fiery hue. From elevating your everyday look with a pair of red socks or adding a bold bag to your look, you don't have to try hard to create the perfect colour pop. This season, our bespoke hues include a fiery Pimento, Persian Red, earthy Rich Robin and a deep Oxblood. Discover how to style red in your own wardrobe with three easy tips.