Chelsea in Bloom

Recreating the vibrant spirit of a carnival procession with high-fashion catwalk references across the two windows of the brand’s iconic Kings Road store, Bloom & Wild have created a modern interpretation of carnival spirit; classic motifs such as birds and butterflies are playfully married with on-trend pineapples, watermelons and even a sunglasses emoji.

Bloom and Wild photography by Jamie Lau

Bloom and Wild photography by Jamie Lau

Over 8,000 individual flowers – in a palette of tropical tones from turquoise and lime-green to hot pinks and wild purples – have been used to create the installation. Varying textures of petals are utilised to evoke the movement of birds in flight and intricate patterns of butterfly wings, while fresh flower garlands and a floor of confetti bring the scene to life.

Bloom and Wild photography by Jamie Lau

Bloom and Wild photography by Jamie Lau

Featured photography for Bloom and Wild by Jamie Lau.

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Author: Jigsaw

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