When you design a collection as beautiful as this, you need the right venue to show it off. So we climbed the seven floors of 2, St James’s Market to a space with floor-to-ceiling windows, looking over the London skyline. Models weaved through rainbow-coloured light installations, wearing our latest A by Jigsaw (womenswear) and Raw State (menswear) collections, as part of London Fashion Week.
Now in its 4th season, A by Jigsaw was our answer to the following questions. Since when did luxury become so heavily defined by a price tag? What happened to making exceptional things, searching for extraordinary practices and materials, investing time?
We source fabrics so impossibly beautiful that only a handful of fashion brands dare to buy. We have a designer solely dedicated to creating each piece. And however much we love each garment, we insist on making a limited edition run so that you don’t show up to an event and see your outfit – three times.
The collection isn’t cheap, but neither do we ask that you re-mortgage your house for a silk dress. Real, pure, unadulterated beauty. That is proper luxury. And you can shop it here.
THE FRONT ROW
Left to right, Top to bottom: Actress Georgina Campbell, Model Isaac Carew, Actress Sienna Guillory, Model Leomie Anderson, Presenter Donna Air, Dancer Ed Watson, Model Toby Huntington-Whiteley, Actress Camilla Rutherford, Actress Sai Bennett, Actor Hero Fiennes, Model Zara Martin, Actress Gemma Chan.
BEHIND THE SCENES