Hello Carriage Hall: inside a new concept store

It’s the moment we’ve all been waiting for. Jigsaw and The Shop at Bluebird are now open in a new flagship shopping destination in Covent Garden. Home to the most beautiful fashion, beauty and homeware, visit us now to see what we've been up to...

Over 10 years ago in an art deco space on London’s King’s Road, our sister boutique brand, The Shop at Bluebird moved in. Filled with the most unexpected fashion finds and works of art, it became a destination for those who appreciate a rare mix of fashion and lifestyle brands not found elsewhere. They've put on catwalk shows to showcase London Fashion Week’s emerging designers, hosted dinners and created gallery-like spaces for brands and partners – all under one twinkling roof. But over time this treasure trove grew, and grew, until it was time to move…
And the new flagship has just opened. Set over two floors in a Grade-II listed former coach house, Carriage Hall is home to Jigsaw and The Shop at Bluebird, side by side, alongside collaborations with Avery Perfume Gallery, Blink Brow Bar and the Fashion Illustration Gallery. In short, the ultimate hub for lovers of luxury fashion, beautiful things and taking time to try and browse and explore. At the core of the 19th century  building is a large, hidden courtyard with three galleried floors built around it.  Light floods in through the glass ceiling, while the eclectic and whimsical décor and props create a ‘Playground of Wonders’ theme. Think heaps of indoor greenery, mirrored art installations and curated fashion from the likes of  Chloe, Alexander McQueen and Victoria Beckham, plus contemporary labels like Isa Arfen, Rixo, Ganni and Forte Forte. Bursting with personality, youth and gorgeous edited product, it's set to be a true destination store with a concept that plays on The Shop at Bluebird's attitude that they're 'more than just a shop'. “For the past twelve years, The Shop at Bluebird has been London's best keep secret. A place to shop for luxury fashion, contemporary art and industry favourite beauty brands in a setting unlike anywhere else in our city,” explains Claire Miles, Head of The Shop at Bluebird.
“Our success story until now is the foundation of our new home in central London, where we’ve created a whole new chapter for the brand and are taking experiential retailing to another level.” With a move to the west end comes an opportunity to expand and invite new visitors. And to be a part of the rapidly growing change occuring on the west end.With neighbours like Paul Smith and Diptyque; the Royal Opera House, Petersham Nurseries and Covent Garden’s famous street performers, we couldn’t resist joining in. Visit us now for a shopping experience like no other. And don't just take our word for it; read Vogue's take on London's most remarkable new shopping space here.

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Author: Jigsaw