Calling out the most perennial item in our wardrobes, denim is the key to timeless style. Properly care for them and your denim favourites can remain in tip-top condition for years to come. From freezing them, bathing in them, and wearing them into the ocean, the debate on denim is a fashion affair. Some absurd, some unnecessary, some smart. We’re the latter. Follow our handy guide on how to care for your jeans and keep them looking forever young.