Manifesto

British Style is not 100% British.
In fact, there’s no such thing as ‘100% British’.
Or 100% Dutch, French, American, Asian or European.
Whatever your opinion, at some point in your ancestry
someone moved in and unsettled the neighbours.
Because none of us are the product of staying put.
And we’re no different.
As a clothing brand we couldn’t do what we do
if people weren’t free to move around.
Without immigration, we’d be selling potato sacks.
We need beautiful minds from around the world.
Working with beautiful materials from around the world.
To make beautiful things for people around the world.
Fear, isolation, and intolerance will hold us back.
Love, openness, and collaboration will take us forward.

British Style is not 100% British. In fact, there’s no such thing as ‘100% British’. Or 100% Dutch, French, American, Asian or European. Whatever your opinion, at some point in your ancestry someone moved in and unsettled the neighbours. Because none of us are the product of staying put. And we’re no different. As a clothing brand we couldn’t do what we do if people weren’t free to move around. Without immigration, we’d be selling potato sacks. We need beautiful minds from around the world. Working with beautiful materials from around the world. To make beautiful things for people around the world. Fear, isolation, and intolerance will hold us back. Love, openness, and collaboration will take us forward.