The Dress Project. We’ve trimmed away the fuss with four dresses, each with a distinct fit and personality. Selina picked Salena. Constance and Viola chose themselves and Iris, who everybody liked. Confused? With the dresses named after poets, we found women who (almost) shared the names to try them out…
SALENAThe Midi-Flare Dress
“I’m not into fashion – I couldn’t tell you what’s on trend – but what you wear is important. So I picked the dress whose colour and cut would suit me. It was the Salena. When I tried it on, it made me feel pretty and elegant and dressed up, which I don’t normally do.”
Mid-length. Waist-shaping. V-back. Dart detail. When no other dress will do.
CONSTANCEThe Modern Shift Dress
“I love fashion; I love to play with it, to express myself. My style is a bit rock and roll; I take smart pieces and break the rules. So, I’d wear the Constance with a leather jacket and heels or boots. I love boots. Whatever you’re wearing, boots can transform an outfit.”
Loose fit. Knee-skimming. V-back. Dart detail. The dress to rely on.
VIOLAThe Pencil Dress
“Wearing dresses is my signature style. I like the Viola because it’s classic. It makes you feel confident in any occasion. It fits nicely around the waist, and the midi length makes it elegant. I’d wear it with simple black heels.”
Slim fit. Clever seams. Sculpted silhouette. V-back. Dart detail. When form meets function.
IRISThe Mini Dress
“I like to look feminine and I love the freedom you get from a dress. It makes me feel confident. I prefer a tighter fit on the waist and top, and looser on the bottom. That’s why I like the Iris. I like how it falls and the seams on the shoulders – it gives you a lovely shape. And I really like the subtle colour and embroidery. It’s very versatile; you can wear it quite formally, with tights for work. Or more casually. But always with flats; I never wear heels.
Neat. Waist-defining. Mid-thigh finish. V-back. Dart detail. A dress for work and play.