I wouldn’t say we’re an athleisure brand.

What we're trying to achieve
is the complete opposite of that.

We love normal pants, T-shirts,
and sweatshirts. ADAY is designed
to feel like your normal wardrobe,

only with different qualities.

We hope to inspire people
to consume better and think more

about the things they invest in.

As women,
we should do things we
want to do well,
rather than try and do everything.

Sure,
there is pressure to have
it all together, but it

is okay if you
don't sometimes.

"We want to set a new standard
for wardrobe staples."

Meet the women behind the quotes, co-founders
Nina Faulhaber and Meg He.