The Coolest Thing: How to wear linen

Ease into the challenge of summer dressing with a cool staple in heat’s ultimate companion fabric. With everything from sharp tailoring to crumpled casuals on offer, why not wear linen for every occasion this season…

1st June 2017

Linen has a bit of a funny reputation. Notorious for being thick and unforgiving, the merest mention seems to conjure images of Dad’s creased shirt and dusty hotel bedding. Time for an update.

This hardworking flax textile is renowned for its cooling properties and lends a raffishly elegant vibe to investment pieces like summer dresses and smart blazers, which makes it ideal for busy days in growing heat.

Fresh linen jackets in stylish tones promise to breezily overhaul your current wares, while tonal linen shirts bridge the gap between spring and summer office wear with ease. Find comfort in a one piece wonder or use linen separates to bring structure to your slubbiest summer staples: an airily chic wardrobe update.

Searching for the ultimate hero piece for Spring Summer 17? Embrace the ruckled coolness of linen staples. Take a look at our key linen pieces to revamp your summer look…

Cool Commuting

Carry holiday vibes to work with a jacket cut in linen. This ivory flow piece is an ideal canvas for your bold printed tops and dresses.

linen flow1

Opt for timeless trousers to ground smart tops and blazers, or play up the coastal luxury of navy linen with crisp stripes and espadrilles for a fresh 9-5 look.


Off Duty Linen

For off duty styling, let linen play with other fabrics. Team a classic linen top with loose fit denim and leather accessories for weekend wanderings.


Alfresco Soirees

Current summer trends like khaki and stripes go timeless with the linen treatment. Lightweight and made with 100% linen, these statement trousers would be right at home on the streets of Copenhagen. Pair with tucked silk and pops of metallic for alfresco dining.


Nothing’s cooler than khaki this season. Opt for the military tone in linen jackets and dresses to temper summer brights and throw a casual glamour over sharp separates.


Shop Linen

By Josie Johnson


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